Tradexa

Dealer and distributor management

Let dealers order. Keep pricing, credit and stock in your control.

Give dealers and field teams a live catalogue and ordering path while head office controls schemes, payment terms, credit limits and available inventory.

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Manage your Retailers

  • Retailer App

    Give retailers direct access to current offers, pricing, inventory, products, payments and order status without waiting for a salesperson to enter every order.

  • Inventory Sharing

    Share your live inventory directly with your retailers so they don’t miss the sale even if they don't have the product in stock.

  • Centralised Inventory Management Across Branches

    See and allocate stock across branches from one operating view instead of maintaining separate branch spreadsheets.

  • Retailer CRM of all the channels

    All your retailers from all channels at one place with their entire history of sales, purchases, returns, promotions, queries, credit limits.

  • Centralised Order Processing Across Branches

    Process branch orders against current inventory while keeping invoices and order status visible to the teams involved.

  • Sales Team App

    Access of due payments, real-time inventory, live order status, current pricing and offers, order placement, and retailer relationships all through a single mobile device.

  • GST E-Invoicing and E-Way Bills

    Directly generate the E-invoice and E-way Bills.

  • Sales Team Performance Tracker

    Gain insight into your sales team's performance, distinguishing top performers from underachievers. Know whom to motivate and reward across all branches and regions.

  • Free your sales team from mundane tasks

    Let sales team focus on introducing new products, convincing retailers who are not buying them, and identifying new retailers instead of spending time on taking orders.

  • 30+ Reports for Comprehensive Business Analysis

    Access over 30 reports to evaluate your business, retailers, and channels from various angles.

  • Experiment with New Products and Brands Cost-Effectively

    Import only few units, make them accessible to your retailers, check the interest from the market, measure the potential and then only go aggressive.

  • All teams working at one place

    Brand managers, sales teams, account teams, warehouse teams, online teams and marketplace teams.

BUILT TO GROW WITH YOU

OMNICHANNEL PLATFORM: SELL, OPERATE
& MARKET ACROSS ALL CHANNELS

Omnichannel Platform

Omnichannel Operations

<strong>Omnichannel Operations</strong> icons
Working Capital & Cash Flow Management

Working Capital & Cash Flow Management

Retailer-wise receivables Aged outstanding visibility
  • Real-time Retailer-wise Payables and Receivables Tracking
  • Aging Analysis: Which retailers are 10/20/30 days overdue
  • Advance Visibility of Retailer Payments vs Supplier Payment Due Dates
View more
Demand Forecasting & Smart Inventory Planning

Demand Forecasting & Smart Inventory Planning

Demand and purchase signals Slow-moving stock visibility Replenishment recommendations
  • AI-Powered Demand Forecasting (Predicts what retailers will order)
  • Seasonal Trend Analysis
  • Automatic Replenishment Recommendations (What to order, when, how much)
  • Identify slow-moving SKUs before they become dead stock
View more
Multi-Brand Order & Scheme Management

Multi-Brand Order & Scheme Management

Brand and scheme controls Retailer qualification visibility
  • Centralized Brand & Scheme Management
  • Dynamic Scheme Application (Automatically applies correct scheme)
  • Multi-Region Pricing (Different MRP/margin for different stores)
  • Track which retailers qualify for which schemes
View more
Tally Integration & Regulatory Compliance

Tally Integration & Regulatory Compliance

GST billing workflows Tally-connected records
  • Real-Time Tally Integration
  • Multi-State Operations Support
  • Automated Tax Reconciliation (Purchase invoices vs Sales invoices auto-match)
  • Customs Documentation for Imports (HS codes, supplier GST, certifications)
View more
Working Capital & Cash Flow Management

Working Capital & Cash Flow Management

Retailer-wise receivables Aged outstanding visibility
  • Real-time Retailer-wise Payables and Receivables Tracking
  • Aging Analysis: Which retailers are 10/20/30 days overdue
  • Advance Visibility of Retailer Payments vs Supplier Payment Due Dates
View more
Demand Forecasting & Smart Inventory Planning

Demand Forecasting & Smart Inventory Planning

Demand and purchase signals Slow-moving stock visibility Replenishment recommendations
  • AI-Powered Demand Forecasting (Predicts what retailers will order)
  • Seasonal Trend Analysis
  • Automatic Replenishment Recommendations (What to order, when, how much)
  • Identify slow-moving SKUs before they become dead stock
View more
Multi-Brand Order & Scheme Management

Multi-Brand Order & Scheme Management

Brand and scheme controls Retailer qualification visibility
  • Centralized Brand & Scheme Management
  • Dynamic Scheme Application (Automatically applies correct scheme)
  • Multi-Region Pricing (Different MRP/margin for different stores)
  • Track which retailers qualify for which schemes
View more
Tally Integration & Regulatory Compliance

Tally Integration & Regulatory Compliance

GST billing workflows Tally-connected records
  • Real-Time Tally Integration
  • Multi-State Operations Support
  • Automated Tax Reconciliation (Purchase invoices vs Sales invoices auto-match)
  • Customs Documentation for Imports (HS codes, supplier GST, certifications)
View more

Omnichannel Selling

<strong>Omnichannel Selling</strong> icons
B2B Retailer Order Management

B2B Retailer Order Management

Dealer self-ordering Current price, scheme and stock
  • B2B Retailer App: Easy Order Placement
  • Real-Time Inventory Visibility to Retailer
  • Show correct price, margin, scheme for each retailer
  • Order Confirmation & Tracking
View more
Multi-Brand Distribution

Multi-Brand Distribution

Multi-brand catalogue Supplier-aware order tracking
  • All brands’ products in one place for retailer to see
  • Supplier Order Status Tracking
  • Consolidated Invoicing (One invoice to retailer for all brands)
  • Supplier-to-Retailer Visibility Control
View more
Multi-Channel Distribution

Multi-Channel Distribution

Geographic expansion B2B, marketplace and field-sales routes
  • B2B app for retailers in territory
  • Sub-Distributor/Sub-Retailer Channel
  • Online Marketplace Channel
  • Wholesale Portal (Retailers form orders through retailers on order)
View more
Retailer Performance & Relationship Management

Retailer Performance & Relationship Management

Retailer performance history Visit and issue tracking Retailer segmentation
  • Tracks: Revenue, frequency, avg order value, payment reliability
  • Performance Analytics by Retailer (See which retailers are high/medium/low performing)
  • Visit Planning & Tracking (Field team tracks when visited, what discussed, next action)
  • Retailer Feedback & Issue Tracking
View more
B2B Retailer Order Management

B2B Retailer Order Management

Dealer self-ordering Current price, scheme and stock
  • B2B Retailer App: Easy Order Placement
  • Real-Time Inventory Visibility to Retailer
  • Show correct price, margin, scheme for each retailer
  • Order Confirmation & Tracking
View more
Multi-Brand Distribution

Multi-Brand Distribution

Multi-brand catalogue Supplier-aware order tracking
  • All brands’ products in one place for retailer to see
  • Supplier Order Status Tracking
  • Consolidated Invoicing (One invoice to retailer for all brands)
  • Supplier-to-Retailer Visibility Control
View more
Multi-Channel Distribution

Multi-Channel Distribution

Geographic expansion B2B, marketplace and field-sales routes
  • B2B app for retailers in territory
  • Sub-Distributor/Sub-Retailer Channel
  • Online Marketplace Channel
  • Wholesale Portal (Retailers form orders through retailers on order)
View more
Retailer Performance & Relationship Management

Retailer Performance & Relationship Management

Retailer performance history Visit and issue tracking Retailer segmentation
  • Tracks: Revenue, frequency, avg order value, payment reliability
  • Performance Analytics by Retailer (See which retailers are high/medium/low performing)
  • Visit Planning & Tracking (Field team tracks when visited, what discussed, next action)
  • Retailer Feedback & Issue Tracking
View more

Omnichannel Marketing & Advertising

<strong>Omnichannel Marketing & Advertising</strong> icons
Retailer Demand Creation & Co-Marketing

Retailer Demand Creation & Co-Marketing

Retailer campaign material Location-aware promotion planning
  • Co-Marketing Campaign Templates (Ready-made POSM, social content)
  • Designs, content, social media posts for retailer to use
  • Local Market Insights by Location
  • Competitive Intelligence (Which competitors are doing what in retailer’s area)
View more
Scheme Optimization & Trade Promotion Management

Scheme Optimization & Trade Promotion Management

Scheme performance visibility Market-specific schemes Retailer notifications
  • Know which schemes drive volume, profit, retailer adoption
  • Learn what schemes work for high-performers
  • Geographic Scheme Customization (Different schemes for Metro vs Tier 2 markets)
  • Scheme Recommendation Engine (AI suggests: "This scheme will work for Retailer X in this market")
View more
Retailer Engagement & Loyalty

Retailer Engagement & Loyalty

Retailer loyalty controls Tier and referral benefits
  • Retailer Loyalty Program (Points per order, redeemable for rewards/discounts)
  • Tier-Based Benefits — Special offers on key dates
  • Referral Rewards (Retailer brings new retailer → gets reward)
  • Gamification (Leaderboard: top retailers get recognition/rewards)
View more
Data-Driven Decision Making & Performance Insights

Data-Driven Decision Making & Performance Insights

Sales, margin and inventory view Retailer and product trends Rule-based alerts
  • Unified Dashboard (All KPIs in one place: Revenue, margins, inventory, cash flow, retailer count)
  • Sales Analysis by Retailer/Product/Brand/Region
  • Know which retailers/products make money vs lose money
  • Trend Spotting: (Product trends going up/down; retailer sales accelerating/declining)
View more
Retailer Demand Creation & Co-Marketing

Retailer Demand Creation & Co-Marketing

Retailer campaign material Location-aware promotion planning
  • Co-Marketing Campaign Templates (Ready-made POSM, social content)
  • Designs, content, social media posts for retailer to use
  • Local Market Insights by Location
  • Competitive Intelligence (Which competitors are doing what in retailer’s area)
View more
Scheme Optimization & Trade Promotion Management

Scheme Optimization & Trade Promotion Management

Scheme performance visibility Market-specific schemes Retailer notifications
  • Know which schemes drive volume, profit, retailer adoption
  • Learn what schemes work for high-performers
  • Geographic Scheme Customization (Different schemes for Metro vs Tier 2 markets)
  • Scheme Recommendation Engine (AI suggests: "This scheme will work for Retailer X in this market")
View more
Retailer Engagement & Loyalty

Retailer Engagement & Loyalty

Retailer loyalty controls Tier and referral benefits
  • Retailer Loyalty Program (Points per order, redeemable for rewards/discounts)
  • Tier-Based Benefits — Special offers on key dates
  • Referral Rewards (Retailer brings new retailer → gets reward)
  • Gamification (Leaderboard: top retailers get recognition/rewards)
View more
Data-Driven Decision Making & Performance Insights

Data-Driven Decision Making & Performance Insights

Sales, margin and inventory view Retailer and product trends Rule-based alerts
  • Unified Dashboard (All KPIs in one place: Revenue, margins, inventory, cash flow, retailer count)
  • Sales Analysis by Retailer/Product/Brand/Region
  • Know which retailers/products make money vs lose money
  • Trend Spotting: (Product trends going up/down; retailer sales accelerating/declining)
View more

Business intelligence

Know and keep track of every change happening in your business to take proactive actions

  • Which retailer's sale has gone down?

  • Know how your relationship is changing with your retailers.

  • Know which category to focus on next.

  • Know which of your 20% retailers are generating 80% of your business.

  • Which of your retailers is not purchasing a specific category of products?

  • Know how extended credit or delayed payments are impacting your profitability.

  • Know which are your most valuable retailers.

  • Which are the retailers with the highest outstanding.

  • Predict demand for 30/60/90 days and stock accordingly.

  • Know which of your 20% products are generating most of your business.

  • Understand which areas, cities, or states contribute how much to your business.

  • Know which next 10% of your products you need to focus on to increase the revenue.

  • Know which items need to be discounted.

  • Know which items need to be put on inventory clearance.

Benefits for your
Retailers

Access to real time inventory
Access to the latest offers and promotions
Order 24/7
Instant support
Catalogue and product information
Credit limit status
Self-order management
Access to new product launches
Order status tracking
Ledger reconciliation
Even items that are not in the retailer's inventory can be ordered
Direct shipment to customer
01_ _
Access to real time inventory
02_ _
Order 24/7
03_ _
Catalogue and product information
04_ _
Self-order management
05_ _
Order status tracking
06_ _
Even items that are not in the retailer's inventory can be ordered
07_ _
Access to the latest offers and promotions
08_ _
Instant support
09_ _
Credit limit status
10_ _
Access to new product launches
11_ _
Ledger reconciliation
12_ _
Direct shipment to customer

BENEFITS

To business owners

AI-enabled decision support system to make better decisions backed by data

Understand the overall performance of your business

Monitor the performance of your inventory

Assess the performance of your sales team

Evaluate the performance of your products

Analyse the effectiveness of your offers and schemes

Track the performance of your retailers

Stay vigilant for abrupt changes in key metrics

How Ruswic digitalised its retail network and boosted sales by 30%?

  • Provide real-time inventory access to retailers.

  • Reduce new product and brand experimentation costs by 70%.

  • Lower inventory holding costs by 30%.

  • Reduce capital costs by 30%.

  • Decrease operational expenses by 20%.

  • Facilitate seamless information flow among Business managers, sales teams, account teams, warehousing teams, and retailers in real time.

  • Better relationships and support for retailers

  • Foster stronger relationships and support for retailers, resulting in a 20% increase in profitability.

How Ruswic digitalised its retail network and boosted sales by 30%?
  • 01

    Provide real-time inventory access to retailers.

  • 02

    Reduce new product and brand experimentation costs by 70%.

  • 03

    Lower inventory holding costs by 30%.

  • 04

    Reduce capital costs by 30%.

  • 05

    Decrease operational expenses by 20%.

  • 06

    Facilitate seamless information flow among Business managers, sales teams, account teams, warehousing teams, and retailers in real time.

  • 07

    Better relationships and support for retailers

  • 08

    Foster stronger relationships and support for retailers, resulting in a 20% increase in profitability.

Referral and loyalty

Manage your influencers and customer loyalty programmes

Referral and loyalty programs drive repeat business and customer referrals. Utilize effective tools to manage influencers, track customer behavior, and reward loyal customers.

Referral program simplifies business creation and management, allowing for custom rewards, performance tracking, and rewarding successful referrers.

Our platform provides transparency in influencer marketing, helping you identify effective influencers, manage sales and commissions, and track payouts

We offer customer loyalty programmes, tracking customer spending and rewarding them with points, discounts, or cashback for being loyal customers.

Bulk Operations

Easy to onboard and manage in BULK

  • Sync product information from Amazon directly using ASINs

    This can save you hours of time and effort, especially if you have a large number of products.

  • Bulk product
    management

    Create, edit, and manage your products in bulk. This can be helpful when adding new products into your catalog or updating existing products.

  • Bulk
    pricing update

    Update your product prices in bulk. This can be helpful when running promotions or adjusting prices to stay competitive.

  • Bulk
    customer import

    Import your customers into your store in bulk. This can be helpful when migrating from another platform or adding new customers to your database.

  • Bulk category
    management

    Create, edit, and manage your product categories in bulk. This can help you to keep your store organised and easy to navigate for customers.

  • Bulk
    inventory management

    Track and manage your inventory levels in bulk. This can help you avoid stockouts and ensure that you always have enough products in stock to meet customer demand.

  • Bulk product
    collection management

    Create, edit, and manage your product collections in bulk. This can help you to group similar products together and make it easier for customers to find what they are looking for.

  • Bulk contact
    list management

    Create, edit, and manage your contact lists in bulk. This can help you to segment your customers and send targeted marketing messages.

  • Bulk deals and
    discounts management

    Create, edit, and manage your deals and discounts in bulk. This can save your time and efforts while running promotions.

TALLY AND ZOHO INTEGRATION

OUR PLATFORM IS FULLY INTEGRATED WITH TALLY AND ZOHO BOOKS

Save 100+ of accounting hours every month, no manual syncing, no repetitive work.

Tally and Zoho integration dashboard

Allowing easy sync of inventory, invoices, bills, and ledgers, saving time, effort, and reducing errors.

  • Auto inventory syncing
  • Delivery challan syncing
  • Auto debit note
  • Auto invoice, bill syncing
  • Auto credit note
  • Auto ledger syncing
  • Expense sync
  • Inventory transfer sync
  • Payments and payouts sync

Comparision with Shopify

Create the website you've always imagined for your brand in just 30 minutes

With advanced features and layouts tailored to your needs, implement all your marketing ideas effortlessly.

Start 15 days Free Trial

Ready-to-use store themes

Choose a design you love, add your products, and start selling,
it’s that simple.

REAL BUSINESSES. CONNECTED GROWTH.

HOW BUSINESSES USE TRADEXA FOR OPERATIONS AND ADVERTISING

Tradexa customer reviews

HyperInventory4.96/5
HyperAds5/5

Start with your today’s needs and scale to become a leading brand

  • Essential

    Kick-start your online websites with everything you need.

    ₹35,990 Save 27%

    25,990

    + Taxes/ Month
    ₹35,990 Save 38%

    21,990

    for annual Margin 0% + Taxes/ Month

    4,990

    + Taxes/ Month for android and IOS app
    Unlimited products
    Unlimited retailers
    Unlimited Sales person
    Unlimited Users

    No credit card required

    Zero charges for 15 days

  • Add ons

    Give your customers exceptional experience. Market them efficiently and use AI driven advertising to bring down your Customer acqusition cost.

    WhatsApp support -   ₹

    1490

    + Taxes
    Marketing -   ₹

    990

    + Taxes
    AI enabled Advertising -   ₹

    4,990

    + Taxes

    No credit card required

    Zero charges for 15 days

Frequently asked questions

Questions brands and distributors ask when managing dealers and field sales

Can dealers see products, prices, schemes and stock without calling our staff?

Yes. Dealers can work with their assigned catalog and pricing, see the stock the business chooses to expose, review applicable schemes and plan and place orders themselves. The business controls which products, prices, warehouses and quantities are visible.

Can we run different prices and schemes for different dealer groups?

Yes. Tradexa supports dealer or buyer-group pricing and dealer schemes, including product, quantity-based and longer-period programs such as quarterly targets. Dealers see the commercial terms applicable to them instead of receiving one common price list.

Can dealers place and track orders through an app?

Yes. Dealers can browse products, review applicable prices, offers and available stock, place orders and check their order information through the dealer or retailer experience. They do not have to send every requirement for office staff to enter again.

What can our field-sales team manage?

Field-sales representatives can manage leads, attendance, expenses and different types of visits. They can check assigned dealers’ orders and ledgers, browse current products, prices, offers and stock, and place orders for their assigned dealers from the mobile workflow.

Can managers connect sales visits with dealer orders?

Tradexa supports visit tracking alongside leads, attendance, expenses and dealer-order workflows. This lets the business connect field activity with the dealer and order context recorded in the system. It is not automatic route planning or a complete beat-optimization system.

Can we control dealer credit and overdue payments?

Yes. Businesses can configure dealer-specific payment terms and credit limits, monitor outstanding and remaining credit, and send configured WhatsApp, SMS or email warnings and payment reminders. Supported staff-created orders and invoices can be stopped when the configured credit limit is crossed.

Can dealers see their ledger, outstanding and payment information?

Yes. Dealers can access and download their ledger, review relevant order information and make payments to use applicable cash-discount schemes. The exact screen, document format and configured payment workflow can be demonstrated for the business.

Can head office see stock and sales across every distributor?

Yes, when distributors operate as branches within the brand or master distributor’s company. Each branch can have its own warehouses, invoices, numbering and controlled access, while head office sees consolidated branch sales, stock, payments and ageing. This consolidated network view does not apply across separate Direct Fulfilment companies.

What is Direct Fulfilment, and when should we use it?

Direct Fulfilment is for an independent distributor that should not have to purchase every item before selling it. The distributor can sell selected brand stock, and the resulting order, invoice and purchase documents are created on both sides. Your distributor takes the order, you ship it straight to their customer, and the paperwork on both sides writes itself. The final customer-address and courier handoff currently includes manual steps.

Can dealers see live warehouse stock without using Direct Fulfilment?

Yes. A business can expose selected warehouse stock to a dealer and configure minimum and maximum quantities for what they see. Exposed stock provides visibility; it is not stock reserved specifically for that dealer.

Can distributor sales, marketplace sales and our own website use the same product and inventory system?

Yes. Dealer ordering and field sales can work alongside Amazon, Flipkart, Shopify, the brand’s website, stores and warehouses rather than being isolated inside a separate distribution-management product.

Can we manage receivables, GST and accounting for the distribution business?

Yes. Tradexa supports outstanding and aged-receivables views, payment reminders, GST billing and connections with Tally, Zoho and Busy. The exact setup depends on whether the distributor operates as a branch of the same company or as a separate Direct Fulfilment company.